▪ The Launch Track
The Launch Track — Go-to-Market Execution for Small Businesses in Kenya
If you're a small business owner in Kenya whose growth depends entirely on referrals, The Launch Track is built for you. In 60 days, we define exactly who your best customers are, build the channel to reach them, and run the first campaign ourselves — so you walk away with real leads and a system you can keep using.
What's Included
- Discovery session on your business, product, and past marketing attempts
- Market and competitor analysis specific to Kenya
- Ideal Customer Profile definition
- Core messaging and positioning
- One primary sales or marketing channel, set up and run for 30 days
- Minimum 10 qualified leads delivered
- 3-month marketing calendar you can run independently
- Final report: what worked and what to do next
What It Costs
KES 180,000
Payment terms: 50% to begin, 50% at day 30
Who This Is For
- You've been in business 12+ months with a working product
- Growth has plateaued and referrals aren't enough anymore
- You don't have (or can't yet justify) a full-time sales or marketing hire
- You want someone to execute, not just advise
Mombasa's trade and logistics-driven economy shapes a different customer journey than Nairobi's, which is why we scope channel strategy locally rather than copy-pasting a national plan.