▪ The Market Entry Program
The Market Entry Program — Specialist Go-to-Market Execution in Kenya
Launching a new product or entering Kenya for the first time takes more than your existing sales team's bandwidth. The Market Entry Program embeds G2M Studio specialists alongside your internal team for 90 days to build and run the entire go-to-market motion — from market analysis to a fully documented playbook your team can operate long after we're gone.
What's Included
- Stakeholder discovery and briefing sessions
- Full market analysis and customer segmentation for Kenya
- Competitive landscape report
- ICP and buyer journey mapping
- Full channel strategy: digital, direct sales, and partnerships
- Complete messaging framework and sales collateral
- Campaign execution across 2–3 channels
- CRM pipeline setup and sales sequence configuration
- Weekly performance reviews with your team
- Final GTM playbook and handover
- Performance dashboard
What It Costs
KES 1,500,000
Payment terms: 40% to begin, 30% at day 45, 30% at completion
Who This Is For
- You're launching a new product or entering Kenya as a new market
- Your internal team lacks bandwidth or specialist GTM experience for this launch
- You want an embedded team, not a strategy deck and a goodbye
- You need a repeatable system your team owns after we leave
Mombasa's trade and logistics-driven economy shapes a different customer journey than Nairobi's, which is why we scope channel strategy locally rather than copy-pasting a national plan.